Trump Tower Dubai

For the historic launch the new Trump International Hotel and Tower in Dubai, the Trump Organization and the real estate developer Nakheel needed a way to get New York and Los Angeles elite excited about the property.

Obscura Digital brought Dubai to New York’s Seagram Building Plaza with a 60-foot dome featuring 360-degree video footage of the city. The celebrity-studded audience got to sample cocktails and Dubai’s nightlife inside the realistic environment.

The publication BizBash described it this way: “Guests found themselves completely surrounded by the Middle Eastern playground. Carpeting designed to look and feel like sand and a soundtrack of crashing waves, marimba, and rain stick helped everyone forget the rush-hour traffic just outside the thin tent walls.”