Saturn

Saturn turned to Obscura to design a display at the world’s foremost technology forum that would not only be interactive, but informative.

Obscura utilized its proprietary vehicle projection systems to inform conference attendees about the technology behind Saturn’s new hybrid systems.

Also incorporated in the display were two life size hologram projected hosts.  These virtual hosts greeted guests as they arrived at the booth and gave them a tutorial on Saturn’s unique approach to building hybrid vehicles.

Obscura also developed a 45’ interactive 4,000 pixel video wall that allowed users to type in their thoughts about the hybrids and then use motion to trigger their text in the massive display.

This display won both a Silver Clio for Innovative Use of Technology and a Silver One Show Pencil in the Interactive Digital Media category.

in collaboration with: Goodby, Silverstein and Partners, The Barbarian Group.