Oracle Open World ‘07

With 45,000 attendees converging in San Francisco for its OpenWorld Conference, Oracle was looking for a way to create a sense of community and collaboration at this important annual event.

To accomplish this, Obscura Digital created the world’s first large-scale, real-time interactive SMS display. In between presentations, a series of provocative questions were splashed across an 80-by-20-foot screen. Attendees were invited to answer via text message. As the responses flowed in, they were immediately projected back to the audience in a 4000-pixel, graphically designed display.

In collaboration with: Red Fish Media, Invision Communications,
the Center for Interactive Design, and Foghorn Creative