McAfee, Cebit 2009
Booth concept, design, and execution with multi-touch screen
Obscura designed and created a custom user experience for McAfee, optimized by Obscura’s proprietary touchscreen technologies. The multitouch technology allowed Mcafee’s team to easily share detailed information including product strategy, whitepapers and demos in an interactive and innovative way. Included in the installation, Obscura created multi-purpose screens, a presenter mode, a self-guided explore option and a fun game to complement the display. Obscura worked with unions and local labor on the global tour, managed entire event logistics, and overcame difficult lighting conditions delivering a stunning installation. Cutting edge technologies and UI combined with a clean overall and modern design to create an inviting exhibit complete with conference rooms and networking areas.
