Intel Centrino 2 Launch

Intel turned to Obscura to develop a cutting-edge presentation system for the launch of their newest processor, the Intel Centrino 2.  The real challenge was that the solution had to wow one of the toughest and most cynical audiences:  the industry and business press. Obscura developed a multi-touch system which allowed Intel’s presenters to do real time annotation on screen, to drag/drop and to actually create new visuals for emphasis while presenting.  The result was a highly engaged audience who not only learned about the new processor but who were entertained at the same time.  To top it off, the real-time multi-touch screen was also a topic of the follow-up Q/A with the press!