iGoogle Fashion Week

The biggest event in New York?  Fashion Week.  How can a technology company like Google make a statement amongst the world’s leading designers and models?  Google challenged Obscura to create an innovative and stunning experience for attendees at Bryant Park.  Obscura created a mirrored cube display featuring iGoogle designer themes from the likes of Tory Burch, Mark Ecko, and Diane von Furstenberg.  The result was an ethereal environment where the themes appeared to come out of and be projected on thin air, moving around whoever was in the area.