iGoogle Artist Themes Launch

Google wanted to make a big impression for the debut of its iGoogle Artist Themes. Obscura Digital delivered by transforming New York City’s MeatPacking district into a massive outdoor art gallery for three nights.

Using sixteen projectors perched atop three rooftops at the intersection of Little West 12th, 9th Avenue, and Gansevoort, we projected the artist themes onto the exteriors of ten buildings in a synchronized, animated display complete with audio.

Many of the 70 participating artists—including architect Michael Graves, artist Jeff Koons, designer Marc Ecko, and photographer Anne Geddes—came out to see their work writ large. In spite of the rainy night, the brightness of 30,000-lumen projectors was hard to miss and people on the street stopped to take in the spectacle.