Heineken HoloTouch

Throughout the Summer of 2010, Heineken threw four high-end parties dubbed “Heineken Inspire” for patrons of the brew to enjoy frosty beverages and view new and old advertisements and photos, and explore the heritage of the brand. To make this exploration truly “inspirational”, Heineken turned to Obscura to design a life-size, six-foot tall, holographic touchscreen. The transparent screen displayed Heineken brand assets in vivid color and sound and engaged party goers in a futuristic and memorable way.

The holo-screen toured with the “Heineken Inspire” parties to Miami, Chicago, New York, and Los Angeles.