Adobe CS3 Wall

Adobe turned to Goodby Silverstein & Partners, Obscura Digital, Brand New School, and The Studio for Interactive Media to create a consumer experience worthy of one of the biggest product launches in their history:  Adobe CS3.  Obscura created a large, viewer-activated and interactive video-display that “sensed” viewers’ movement in front of the wall.  Dazzling video images were projected in the shapes and at the speed of multi-viewers’ movements in front of the wall.  As bodies moved forward, backwards or even up and down, the video wall would respond, creating a truly dynamic and interactive experience. 

Two 18,000 lumen Christie Digital HD projectors and the proprietary Obscura system powered the 25 by 12 foot surface.

Overwhelming positive accolades prompted Adobe to request replicas of this interactive wall in Virgin Megastores in both Union Square, NYC and Piccadilly Circus in London.

in collaboration with: Brand New School and The Studio for Interactive Media